CleanFish
So the internet is disrupting conventional retailing structures.
Ho hum. So what else in new?
Infrequently, we stumble across something that demonstrates how our electronic nervous system can evolve a new business model that solves important problems for producer and consumer. Better product, better distribution, and (we assume) a nice profit for those with the smarts and the guts to try something more complex than re-selling SuperBowl trivia.
The case in point is CleanFish Alliance – a company that sets standards for producing high-quality, eco-friendly “artisanal seafood” – helps members meet those standards; helps manage distribution; and directs restaurant buyers and quality-driven consumers to sustainable sources for these products.
It’s a new and important business model potentiated by the internet.
And no, we didn’t make the name. Wish we had, though. It couldn’t be better.
Have a look at their site at CleanFish Seafood:
Tags: Brand Naming, Branding, Company Names, Food