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	<title>LabNotes - Naming and Strategic Branding Blog - NameLab.com</title>
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		<title>Vimeo Vamp</title>
		<link>http://www.namelab.com/blog/2011/10/vimeo-vamp/</link>
		<comments>http://www.namelab.com/blog/2011/10/vimeo-vamp/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 14:47:01 +0000</pubDate>
		<dc:creator>mbarr</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.namelab.com/blog/?p=513</guid>
		<description><![CDATA[When we’re taking a breaks from the salt mines of naming, we often cruise the latest posts on Vimeo - an international repository of short clips by animators and videographers ( http://vimeo.com/ ). The interesting thing about Vimeo is that much of the best visual imagination springs from places our clients never consider for creative [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Teens With Earbuds</title>
		<link>http://www.namelab.com/blog/2011/10/teens-with-earbuds/</link>
		<comments>http://www.namelab.com/blog/2011/10/teens-with-earbuds/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 15:43:47 +0000</pubDate>
		<dc:creator>mbarr</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Strategic Branding]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.namelab.com/blog/?p=510</guid>
		<description><![CDATA[When most adults see a teenager with earbuds in her ears, we assume she’s bopping to a band with a name like Pink War Machine or Artichoke Not Be. A chance conversation with a high school counselor offered a different view.  Students turn out to be regular listeners to literary audiobooks, particularly “secondary writings of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Poverty as Opportunity</title>
		<link>http://www.namelab.com/blog/2011/08/poverty-as-opportunity/</link>
		<comments>http://www.namelab.com/blog/2011/08/poverty-as-opportunity/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 17:22:44 +0000</pubDate>
		<dc:creator>mbarr</dc:creator>
				<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Strategic Branding]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beverages]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Spirits]]></category>

		<guid isPermaLink="false">http://www.namelab.com/blog/?p=503</guid>
		<description><![CDATA[In a recent business discussion, we encountered the phrase: “the poverty of American packaged goods art” &#8211; so obviously true that nobody in the group commented, much less objected. New products folk don’t talk about it much, but the soft drink, beer, snack, bread, and prepared foods packages that define our craft (think Coke and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Color Is Your Product?</title>
		<link>http://www.namelab.com/blog/2011/08/what-color-is-your-product/</link>
		<comments>http://www.namelab.com/blog/2011/08/what-color-is-your-product/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 20:37:18 +0000</pubDate>
		<dc:creator>mbarr</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Beverages]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Fashion]]></category>

		<guid isPermaLink="false">http://www.namelab.com/blog/?p=500</guid>
		<description><![CDATA[To a marketer, it is obvious that color choices in socially visible products mirror consumer mood. Design teams and consumer researchers labor mightily to nail the hues chosen for apparel, furniture, socially-purposed alcoholic beverages like vodka and whiskey, and (the big kahuna of social symbolism) vehicles. To do this, they look backward (what happened last [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Virtual Consumer</title>
		<link>http://www.namelab.com/blog/2011/07/virtual-consumer/</link>
		<comments>http://www.namelab.com/blog/2011/07/virtual-consumer/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 22:20:52 +0000</pubDate>
		<dc:creator>mbarr</dc:creator>
				<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Strategic Branding]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Namelab]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.namelab.com/blog/?p=497</guid>
		<description><![CDATA[The weekly trade magazine Aviation Week &#38; Space Technology puts out an annual “double issue” in July focused on the future of aviation and space industries. This year’s article on the future of civil aviation includes the observation: “A hundred million people spend more time in the virtual world than in the real world.” A [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>In Praise Of Product Managers</title>
		<link>http://www.namelab.com/blog/2011/07/in-praise-of-product-managers/</link>
		<comments>http://www.namelab.com/blog/2011/07/in-praise-of-product-managers/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 17:59:18 +0000</pubDate>
		<dc:creator>mbarr</dc:creator>
				<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Strategic Branding]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.namelab.com/blog/?p=493</guid>
		<description><![CDATA[In addition to monitoring design, development, packaging, testing, pricing, promotion and distribution, the Product Manager has a role that we rarely think about – defending the product from debasement at the hands of the bean counters. We thought about it recently when one of us bought two new Toyota RAV4s to replace two aging Honda [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Urban Downsizing</title>
		<link>http://www.namelab.com/blog/2011/07/urban-downsizing/</link>
		<comments>http://www.namelab.com/blog/2011/07/urban-downsizing/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 15:52:09 +0000</pubDate>
		<dc:creator>mbarr</dc:creator>
				<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Strategic Branding]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[Durable Goods]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Household Goods]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Telecommunications]]></category>

		<guid isPermaLink="false">http://www.namelab.com/blog/?p=489</guid>
		<description><![CDATA[Condos being built In North American cities today average about 600 square feet.  In some places, the average new-build unit is closer 500 square feet.  Few industry analysts expect this trend to reverse in the foreseeable future. What’s going on (and how does it affect marketers)? Young couples are crowding into cities. The young are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Peshawar Trucks</title>
		<link>http://www.namelab.com/blog/2011/06/peshawar-trucks/</link>
		<comments>http://www.namelab.com/blog/2011/06/peshawar-trucks/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 15:44:56 +0000</pubDate>
		<dc:creator>mbarr</dc:creator>
				<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Strategic Branding]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[Household Goods]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.namelab.com/blog/?p=483</guid>
		<description><![CDATA[The videogames most packaged-goods marketing execs grew up were first-person shooters (you gun down enemy warriors, giant rats, evil ogres) like Wolfenstein, Doom, Marathon, and Duke Nukem. In the 1990’s, the graphics of these games seemed great. But they feel like kindergarten sketches compared to the eye-saturating imagery of current action games like Crysis, Metro [...]]]></description>
		<wfw:commentRss>http://www.namelab.com/blog/2011/06/peshawar-trucks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s Not A Smartphone</title>
		<link>http://www.namelab.com/blog/2011/06/it%e2%80%99s-not-a-smartphone/</link>
		<comments>http://www.namelab.com/blog/2011/06/it%e2%80%99s-not-a-smartphone/#comments</comments>
		<pubDate>Sun, 12 Jun 2011 23:07:54 +0000</pubDate>
		<dc:creator>mbarr</dc:creator>
				<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Linguistics]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Strategic Branding]]></category>
		<category><![CDATA[Brand Naming]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[Name Changes]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Telecommunications]]></category>

		<guid isPermaLink="false">http://www.namelab.com/blog/?p=477</guid>
		<description><![CDATA[That device in your pocket is smart but it’s no longer a phone. As name guys, what to call it interests us.  “Phone” is wrong because person-to-person voice communication is a shrinking part of smartphone usage. Voice calling will soon be demoted to “an app” alongside Angry Birds and Find A Pizza. In Japan, text [...]]]></description>
		<wfw:commentRss>http://www.namelab.com/blog/2011/06/it%e2%80%99s-not-a-smartphone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Concentration</title>
		<link>http://www.namelab.com/blog/2011/04/concentration/</link>
		<comments>http://www.namelab.com/blog/2011/04/concentration/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 01:30:31 +0000</pubDate>
		<dc:creator>mbarr</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.namelab.com/blog/?p=473</guid>
		<description><![CDATA[In packaged goods, we expect The Law Of Unintended Consequences to lead to a painful result (the new flavor replaces a long-time steady seller on many store shelves). Much to the surprise of food marketers in Asia, a higher-margin, higher-frequency condiment segment sprang from a “green” campaign to reduce the footprint of products like sauces [...]]]></description>
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