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	<title>LabNotes - Naming and Strategic Branding Blog - NameLab.com</title>
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	<pubDate>Thu, 18 Mar 2010 13:47:45 +0000</pubDate>
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		<title>Micro-Retailing Will Jolt Packaged Goods</title>
		<link>http://www.namelab.com/blog/2010/03/micro-retailing-will-jolt-packaged-goods/</link>
		<comments>http://www.namelab.com/blog/2010/03/micro-retailing-will-jolt-packaged-goods/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 13:47:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand Identity]]></category>

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		<guid isPermaLink="false">http://www.namelab.com/blog/?p=268</guid>
		<description><![CDATA[In Japan, Europe and, increasingly, North America the mobile phone has morphed into an on-site transaction device - choose your soft drink, bagel, or grade of gasoline and pay by pushing a key on the phone.
Most consumers carry a phone, and the small size of each transaction persuades vendors that potential profits dwarf the potential [...]]]></description>
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		<title>Sociogenetics</title>
		<link>http://www.namelab.com/blog/2010/03/sociogenetics/</link>
		<comments>http://www.namelab.com/blog/2010/03/sociogenetics/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 23:10:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand Identity]]></category>

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		<category><![CDATA[Naming]]></category>

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		<guid isPermaLink="false">http://www.namelab.com/blog/?p=263</guid>
		<description><![CDATA[Usually, when NameLab coins a word, we&#8217;re paid by a client. This one&#8217;s on us.
We coined sociogenetics in a discussion about a packaged goods project we worked on several years ago. The brand guys and their marketing bosses just loved the product&#8217;s &#8220;better taste&#8221; and &#8220;sophisticated texture&#8221;.
The name was pretty good too (pride of authorship [...]]]></description>
		<wfw:commentRss>http://www.namelab.com/blog/2010/03/sociogenetics/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The New Money</title>
		<link>http://www.namelab.com/blog/2010/03/the-new-money/</link>
		<comments>http://www.namelab.com/blog/2010/03/the-new-money/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 16:54:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand Identity]]></category>

		<category><![CDATA[Language]]></category>

		<category><![CDATA[Naming]]></category>

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		<category><![CDATA[labnotes]]></category>

		<category><![CDATA[namelab]]></category>

		<guid isPermaLink="false">http://www.namelab.com/blog/?p=259</guid>
		<description><![CDATA[What is money?
A case can be made for such definitions as: a medium of exchange; a unit of accounting; a convenient container of value; and, to a teenager of our acquaintance, &#8220;fun coupons&#8221;.
The evolutionary waypoints of money include shells in tribal cultures at least 5,000 years ago to specie (stamped coins) in Anatolia 2,500 years [...]]]></description>
		<wfw:commentRss>http://www.namelab.com/blog/2010/03/the-new-money/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Networks</title>
		<link>http://www.namelab.com/blog/2010/02/social-networks/</link>
		<comments>http://www.namelab.com/blog/2010/02/social-networks/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 18:24:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand Identity]]></category>

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		<guid isPermaLink="false">http://www.namelab.com/blog/?p=257</guid>
		<description><![CDATA[Social network sites are interbreeding and evolving so fast that it’s hard to keep track of what’s happening today, much less (as an efficient marketer must) be aware of what that world will look like in 6 months.
Here at NameLab we keep up via the Social Media Blog at thenextweb.com. Primarily directed at industry insiders [...]]]></description>
		<wfw:commentRss>http://www.namelab.com/blog/2010/02/social-networks/feed/</wfw:commentRss>
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		<title>Holidays As Brands</title>
		<link>http://www.namelab.com/blog/2010/02/holidays-as-brands/</link>
		<comments>http://www.namelab.com/blog/2010/02/holidays-as-brands/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 01:32:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand Identity]]></category>

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		<category><![CDATA[namelab]]></category>

		<guid isPermaLink="false">http://www.namelab.com/blog/?p=245</guid>
		<description><![CDATA[
As a symbolic identity intended to cause a specific consumer behavior, a holiday is a brand.
Nobody ever accused our government of being skilled at marketing (which in our opinion is as it should be), but its lack of consumer savvy is diminishing the motivational effect of holidays in America.

As we all know, a brand is [...]]]></description>
		<wfw:commentRss>http://www.namelab.com/blog/2010/02/holidays-as-brands/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Bigger They Are&#8230;</title>
		<link>http://www.namelab.com/blog/2010/02/the-bigger-they-are/</link>
		<comments>http://www.namelab.com/blog/2010/02/the-bigger-they-are/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 16:21:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand Identity]]></category>

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		<guid isPermaLink="false">http://www.namelab.com/blog/?p=243</guid>
		<description><![CDATA[&#8230;the harder they fall. (Bob Fitzsimmons, a smallish boxer, 1899). 
In our headlong rush toward global branding, we’re ignoring the obvious fact that while “big” suggests trustworthiness to consumers, big companies have so much exposure and so many moving parts that every one of them will likely suffer an embarrassing failure somehow, somewhere in the [...]]]></description>
		<wfw:commentRss>http://www.namelab.com/blog/2010/02/the-bigger-they-are/feed/</wfw:commentRss>
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		<title>Marketing Genius</title>
		<link>http://www.namelab.com/blog/2010/02/marketing-genius/</link>
		<comments>http://www.namelab.com/blog/2010/02/marketing-genius/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 00:39:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand Identity]]></category>

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		<guid isPermaLink="false">http://www.namelab.com/blog/?p=241</guid>
		<description><![CDATA[Sixty years ago, Henry Kaiser painted a slogan that’s been quoted in innumerable marketing texts on his fleet of cement trucks - “Find a need and fill it”. All us new product guys live by Henry’s creed. If it doesn’t fill a real need, it won’t last in the competitive arena of a retail store.
Some [...]]]></description>
		<wfw:commentRss>http://www.namelab.com/blog/2010/02/marketing-genius/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Share-Of-Voice?</title>
		<link>http://www.namelab.com/blog/2010/01/share-of-voice/</link>
		<comments>http://www.namelab.com/blog/2010/01/share-of-voice/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 16:06:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand Identity]]></category>

		<category><![CDATA[Naming]]></category>

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		<category><![CDATA[Strategic Branding]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[labnotes]]></category>

		<category><![CDATA[namelab]]></category>

		<guid isPermaLink="false">http://www.namelab.com/blog/?p=232</guid>
		<description><![CDATA[So you’re gonna launch FiberPuffs to health-conscious moms. A breakthrough breakfast cereal in kid-friendly flavors - Maniac Mango and Kinky Kiwi. Tested well - the research guys love your top-box numbers. 
The agency proposes a tv blitz - $12 million over 3 months - a big enough share-of-voice to insure awareness, recognition, and comprehension among [...]]]></description>
		<wfw:commentRss>http://www.namelab.com/blog/2010/01/share-of-voice/feed/</wfw:commentRss>
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		<title>Merging Brands</title>
		<link>http://www.namelab.com/blog/2010/01/merging-brands/</link>
		<comments>http://www.namelab.com/blog/2010/01/merging-brands/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 22:37:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand Identity]]></category>

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		<guid isPermaLink="false">http://www.namelab.com/blog/?p=230</guid>
		<description><![CDATA[As consumers’ willingness to pay a premium for a preferred brand or flavor or product feature decreases in response to hard times, the number of brands and varieties on supermarket shelves is contracting. 
A manufacturers’ decision to pull a brand is driven by the fact that each brand and SKU adds production, inventory, distribution, and [...]]]></description>
		<wfw:commentRss>http://www.namelab.com/blog/2010/01/merging-brands/feed/</wfw:commentRss>
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		<title>Celebrity Endorsements</title>
		<link>http://www.namelab.com/blog/2010/01/celebrity-endorsements/</link>
		<comments>http://www.namelab.com/blog/2010/01/celebrity-endorsements/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 17:30:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Brand Identity]]></category>

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		<guid isPermaLink="false">http://www.namelab.com/blog/?p=224</guid>
		<description><![CDATA[We’re not jumping on the Tiger-Woods-is-a-bad-guy bandwagon. Tiger didn’t shoot anyone, snort coke, steal his aged mother’s retirement fund, or sponsor dog fights. 
Handsome, successful, and famous - i.e. with all the opportunity in the world - he had sex with women outside his marriage. Something like half of American husbands occasionally do that, and [...]]]></description>
		<wfw:commentRss>http://www.namelab.com/blog/2010/01/celebrity-endorsements/feed/</wfw:commentRss>
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