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About Us

NameLab has been creating brand names, company names, and branding strategies since 1981.

We invented a unique, coherent method of name development called constructional linguistics. More than 25 years later, the application of linguistic insights and linguistic theories remains the core of what we do.


NameLab is an independent company unconnected to any advertising, design, or market research group. Name development and strategic branding are our singular passion and only business.

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