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Welcome to the inaugural issue of LabNotes, your source for trends in naming and brand strategy.
What your brand means and who it motivates is constantly being redefined; in every issue we'll discuss the latest developments, offer opinions from our team of experts, and provide food for thought about keeping your brand fresh.
If you have feedback, we want to hear from you. Please send comments or suggestions to info@namelab.com.
Feature Articles
Short and Tight (April-May 2006)
Unless your product addresses an age-specific demographic, like buyers of anti-wrinkle cream or family sedans, 18-29 year olds are the default bull's eye of most new brand targeting. But to market effectively to this group, advertisers need to speak their language. Here's one suggestion: Examine the names of their children. Read more.
RU Ready 2 ROKR (April-May 2006)
Raised on text messaging, instant messaging, and an always-on broadband lifestyle, Millenials delight in secret code, brevity, and shortcuts in speech. Today's demographic group also initializes and capitalizes words to create a language all their own.
Read more.
SBC vs. AT&T
SBC has a history of growth through acquisition, and yet its name has survived. Until now. Was the decision to assume the AT&T moniker a smart move? LabNotes weighs in.
Urban Dictionary
www.urbandictionary.com
Are you involved in a nomance? Guilty of earjacking? Unsure what we're talking about? Check out this online dictionary, the definitive source for current lingo. Read more.
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