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At the beginning of the construction process, morphemes diluted as a result of overuse within a category are set aside. This minimizes time and expense wasted on unavailable name candidates.


NameLab's constructional linguistics process is directed at creating meaningful new words--neologisms. Genuine neologisms, as opposed to fusions of word fragments (Beautybath) or adjectival phrases (Lite & Natural) provide stronger trademark rights and create fewer intellectual property issues.

Domestic names are searched in the U.S federal and state trademark or servicemark files; common law files; and domain name registries.

International names are searched in a worldwide database of names published

 

for opposition (an element of the registration process) in more than 200 countries.

Company names are cleared in the state of incorporation and searched in specialized databases and corporate name records in all 50 states, plus Washington, D.C.

We collect and analyze the entire document record for each relevant mark rather than the reduced summary provided by search services.








 

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