Proposal
Following a brief, confidential discussion
about the product or company to be named,
we submit a written proposal including linguistic
processes, intellectual property search,
cost and start/finish dates for your project.
Most domestic projects are completed within
four weeks of the initial input meeting.
Most international projects are completed
within six weeks.
We quote a fixed price in advance —
including labor and all expenses (travel,
intellectual property search, outside research).
 Background
To prepare us for the input meeting (or
teleconference), you provide background
information.
Knowledge of competitor names and relative
perceived positions in the minds of customers
is important to our analysis.
Such information may stem from your market
research, multi-client studies, or survey
articles from trade magazines.
Input Session
The meeting or teleconference at the beginning
of your project lasts an hour or two.
Immediately after the meeting, we submit
a written "input statement" summarizing
messages to be expressed in candidate names.
You edit the input statement and return
it to us so that we can begin the name development
process.
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Name Development
We create proprietary product and company
names using an approach we invented called
"constructional linguistics."
To learn more about our name development
process click
here.
Intelprop Screening
Domestic names are searched in the U.S.
federal and state trademark or servicemark
files; common law files; 50-state business
name files; and, domain name registries.
International names are searched in a worldwide
database of names published for more than
200 countries.
Final company name candidates are reserved
as corporate names in your state of incorporation.
Candidate domain names will be registered
in advance by NameLab.
We will present you with only those candidate
names that, in our opinion, are available
for use. But you must, in the end, depend
on your own attorney's opinion when implementing
a product or company name.
Final Report
The result of a NameLab project is a written
report that includes input statement, category
analysis, final candidate names (presented
in order of value with the best few analyzed
in detail) and legal search documents.
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