Naming a business
Henrik Joreteg
April 7, 2008

Search for the terse, perfect name
Al Haas
December 9, 2007

SMALL BUSINESS: What's in a name? Your greatest asset
Jamie Herzlich
June 11, 2007

The Name Game: in an economy driven by branded companies, picking the right name is critical
Laura Bogomolny
September 12-25, 2005

Sprint brand rises to top
But logo will be in Nextel's colors
June 24, 2005

Analysts play name game with Sprint-Nextel merger
December 21, 2004

Out of sight, still in mind
October 4, 2004
By Gregg Cebrzynski

Trash Trades Up
July 29, 2004
By WILLIAM L. HAMILTON