As traditional advertising dimishes, the value of a clearly defined brand grows.
So the internet is disrupting conventional retailing structures.
Thank goodness someone said it. And not just anyone.
Science author James Gleick (Chaos, Genius, Faster) published The Information, a history and analysis of the systems humankind has created to comprehend our world.
To a marketer, it’s obvious that color choices in socially visible products mirror consumer sentiment.