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NameLab Inc.
Tabasco Sauce

As traditional advertising dimishes, the value of a clearly defined brand grows.

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Justin GilmanAugust 10, 2018
CleanFish

So the internet is disrupting conventional retailing structures.

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Justin GilmanAugust 3, 2018
Winning The Digital Battle

Thank goodness someone said it. And not just anyone.

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Justin GilmanJuly 27, 2018
James Gleick on Packaged Goods…Sort Of

Science author James Gleick (Chaos, Genius, Faster) published The Information, a history and analysis of the systems humankind has created to comprehend our world.

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Justin GilmanJuly 16, 2018
What Color Is Your Product?

To a marketer, it’s obvious that color choices in socially visible products mirror consumer sentiment.

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Justin GilmanJuly 10, 2018
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